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💡 How to Build a Clear Instagram Giveaway
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An Instagram contest offers a prize for completing a defined action on a post, Reel, or Story. Choose the entry method, prize, entry window, eligibility rules, and winner process before publishing.
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➡️ Match the entry method to your goal
Use keyword comments for organized entries and engagement. Tag-a-friend contests expand reach, Story replies start direct messages, and UGC contests create branded photos or videos but require manual tag tracking.
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➡️ Publish the required terms
State age restrictions, geographic eligibility, start and end dates, and prize value. Say the promotion is not sponsored, endorsed, administered by, or associated with Instagram or Meta. Do not ask users to tag people in photos where they do not appear, tags belong in comments.
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➡️ Keep entry simple
For comment-to-enter campaigns, use a short, single-word keyword such as GIVEAWAY, ENTRY, or WIN. Requiring likes, comments, multiple tags, Story shares, and website visits adds friction, so use one primary action.
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➡️ Set up keyword automation
In Metricool Flows, attach Turn comments into DMs to the contest post, Reel, or scheduled post, then add the trigger keyword. You can prepare up to three public replies, which the system rotates. The first DM confirms entry. A reaction button must be tapped before a follow-up can include a link, deadline details, or a consolation offer.
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➡️ Verify and announce the winner
When the contest closes, export the verified comment list and use a random name picker. Contact the winner by direct message with claim instructions, then publish a follow-up Story or edit the post to say the winner was selected and notified. Pinning the post keeps the rules visible to profile visitors.
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A workable giveaway has one visible entry action, complete eligibility and promotion terms, and a traceable path from entry to winner notification. Automated replies can use a 30- to 60-second delay, but entries still need verification before the draw.
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Oct 13, 12:01 PM
3.05K

💡 Instagram Plus Adds Story Controls
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Instagram Plus is a paid layer on the free Instagram app. It adds Story tools, private viewing, and profile customization.
Meta announced it in June 2026 after testing in Mexico, Japan, and the Philippines. The rollout is staged, and price, features, and availability may vary by region and account.
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➡️ Story tools and customization
Subscribers can keep Stories live for 48 hours instead of 24, place one Story first in friends’ trays weekly, create unlimited custom audiences, post directly to their profile, or add a Story to Highlights. They also get animated Super Hearts, custom fonts, and up to six pinned posts instead of three.
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➡️ Private viewing and insights
Story Preview lets subscribers watch without appearing in the poster’s viewer list, so lists may be incomplete. Message Preview reads DMs without a seen notification. Subscribers can search viewers, see total replays and view times, and get alerts when selected people watch. Replays do not identify viewers or show how often one person replayed.
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➡️ Clues do not prove a subscription
Possible clues include a Story lasting over 24 hours, a Super Heart, custom fonts, more than three pinned posts, or a profile post absent from your feed. None proves a subscription, and Preview features leave no visible sign. Instagram provides no profile-visitor data, third-party apps cannot access it and may request your login. Unofficial APKs can put your account and device at risk.
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➡️ Price, access, and alternatives
Instagram Plus costs $3.99 per month in the US, tests ranged from about $1 to $2.20. Subscribe in the official mobile app through the App Store or Google Play when available. Cancel through the same store, iPhone users should cancel at least 24 hours before renewal. The $7.99 Core bundle adds Facebook Plus, WhatsApp Plus, and more Meta AI usage. Instagram Plus does not include verification, impersonation protection, scheduling, links in posts, or professional analytics.
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Instagram Plus suits frequent Story users who want longer Stories, separate audiences, private viewing, or customization. It is not a verification or professional-growth plan.
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Oct 12, 12:04 PM
6.59K

💡 Edits Adds Carousel Tools on iOS
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Instagram is expanding its Edits app beyond video with tools for creating and refining carousel posts. Users can combine photos and videos, arrange them on a new canvas, and apply Edits’ creative features.
Carousel editing is available on iOS, and an Android release is coming soon.
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➡️ Mixed media on one canvas
Edits lets users combine photos and videos in one carousel project and experiment with layouts.
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➡️ Fonts and text styles
Creators can use Edits fonts and text styles, along with overlays and effects, while refining carousel slides.
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➡️ Custom stickers
Users can cut out their own stickers and use them across their content, including carousel layouts.
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➡️ Instagram adds carousel controls
Instagram recently added options to rearrange carousel posts and add captions to individual items. In 2024, Adam Mosseri said carousels can create more opportunities for engagement and subsequent reach because they contain multiple posts. Instagram can also show a carousel again from its second slide when a follower returns to the app.
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➡️ iOS rollout
Carousel editing is currently available in the iOS version of Edits. The article does not give a specific Android release date.
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iPhone users can build carousels in Edits with mixed media, layouts, text styles, overlays, effects, and cutout stickers. Android users must wait for the feature.
The format remains a focus for Instagram. Buffer reported last year that carousels earned about 12% more engagement per post, on average, than single-post updates.
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Oct 10, 12:00 PM
12.6K

💡 Instagram Adds AI Song Creation To DMs
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Instagram has added an AI song creation option to its direct-message sharing tools. It lets users generate a track and send it to friends from the DM inbox.
The feature is another small expansion of AI inside Instagram, focused less on editing or productivity and more on creating something playful for private conversations.
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➡️ A new option in the DM composer
Users will see an option to create a song among the available DM sharing tools. Tapping it starts the song-generation flow inside Instagram.
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➡️ Users provide lyrics and a genre
Instagram asks users to add lyrics and select a music genre for the AI-generated track. The article does not identify additional controls for shaping the music.
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➡️ The result is designed for friends
Once created, the song can be sent to friends in a direct message. Meta described the feature as a fun way to add an engagement option to conversations.
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➡️ Similar to Snapchat’s paid tool
The feature echoes Snapchat’s Snap-to-Song option, which lets paying users generate songs using message text as lyrics. Instagram’s version appears to give users more freedom over what lyrics they enter.
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➡️ A lightweight use of AI
The update fits a broader pattern of adding AI functions to everyday social features. In this case, the purpose is mainly humorous or conversational rather than a clearly defined creator workflow.
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For Instagram users, the new tool is a way to turn a message idea into a song and share it in a DM. Its availability may depend on whether the option has reached your account.
For creators and marketers, the update does not introduce a new publishing format or documented content workflow. It is currently presented as a private messaging feature for casual interaction.
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Oct 8, 12:03 PM
17.3K

🎬 Instagram Tests Opening Directly To Reels
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Instagram is testing an option that would let some users open the app to their Reels feed instead of the traditional post feed. The change would make Reels the first screen without removing the regular feed entirely.
The test points to a broader shift in Instagram’s layout. Reels already receive the platform’s strongest focus, but making them the default starting point could change how users move between video, Stories, and posts.
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➡️ Reels could become the starting screen
The in-app option would let users choose Reels as their main feed. Instagram is testing the feature rather than announcing it as a general change, so its availability may be limited.
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➡️ Stories would remain at the top
Stories would still appear in their usual position at the top of the home screen. Users could then swipe across to reach the traditional feed, keeping both feed types within the same home experience.
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➡️ The regular feed would still be available
Users would be able to return to the standard feed experience whenever they wanted. In the version tested previously, the traditional feed could also be opened by tapping an icon in the upper-right corner.
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➡️ Instagram has tested this format before
The same general layout was tested in India last year. That version placed the Stories bar above the main Reels feed and provided a separate route to the traditional feed.
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➡️ Reels are driving the platform’s focus
The article says more than 50% of time spent in Instagram is now devoted to watching Reels, while all of the platform’s engagement gains have come from Reels. Those figures help explain why Instagram is considering a Reels-first opening screen.
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For creators and marketers, this remains a test, not a confirmed change to every account. If Instagram expands it, users may encounter Reels before posts while Stories continue to occupy the top of the home screen.
The fact that the option can be reversed may help limit resistance to the change. Instagram could eventually consider making it standard if enough users switch and Reels activity increases, but that outcome has not been confirmed.
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Oct 6, 06:06 PM
18.4K
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